Business Intelligence increases relevance.
Relevance increases conversion.
Conversions raise profitability.
And with seven out of ten digital signage networks failing to realize their profitability targets DOOH have to find new solutions to failing business models.
Intelligent Screen Media offer fresh perspectives and new thinking to recalibrate success which won’t be created by traditional agencies or technology box shifters.
DOOH continue to serve vanilla, one-size-fits-all, content despite each consumer’s unique behavior.
ISM Dispatch solution matches the next best piece of content that resonates with the consumer providing retailers with the strongest opportunity to build spend.
Lack of relevance in content and dumb scheduling impact upon profitability by failing to engage consumers.
ISM joins business analytics and conversion targeting to deliver consistent relevancy on screen.
By matching consumer needs, expectations and goals in close to real time on screen in the retail arena you can influence shopping spend more effectively?
What makes ISM genuinely different is the way in which we think and approach digital signage problems; we will challenge the conventional wisdom of traditional DOOH practioneers. We are widely acknowledged in our ability to elevate the thinking to a new level.
In recognition that nothing today will be the same tomorrow, fear of change is possibly the largest hold back for clients. Our promise is our commitment to changing the business model from ad sales dependency, and dissolving the hype that disconnects actual and expected value from the technology providers. We are an impartial, innovative, experienced organization.
ISM is unapologetically impatient for your success!
It’s no longer enough to know how many people see your screens you must understand how viewers behave. The emergence of business model solutions based upon data are reaching a tipping point where the acceptance of business intelligence deployed in digital signage is not a future phenomenon but can be deployed now.
ISM has partnered with an acknowledged world leader in data analytics, focusing on the convergence of Business Intelligence and digital signage into new analytics business models.
We have innovated change through new business strategies that are multi dimensional and use different technologies to enhance the ROI perspective and drive value propositions.
The key differentiator is our unique understanding of the impact of business intelligence into creating different revenue streams from traditional advertising display business models.
As DOOH becomes more challenged for profitability and ROI new solutions will be sort to deliver the income. This will not be from traditional agencies or technology suppliers or content creation agencies, but from companies who can analyze data, predict trends and make sense of intelligent content channel strategy.
Converging business analytics to solve the profitability and create new DOOH business models that deliver ROI has been little understand and remains undiscovered. However ISM has forged these 2 disciplines successfully by blending some of the strongest and most experienced practitioners together.
Our experience is based upon hands on experience and direct knowledge, being involved in many digital signage networks in retail, health, banking, leisure and display advertising.
Strategic and visionary, Juliette pioneered one of the first interactive on line social networking sites in Europe, as well as being an early adopter of the use of mobile technology applications and website interactivity. Coming from a marketing and advertising background Juliette foresaw how diverse specialist BI disciplines could be merged to construct a new business model solution and be applied through DOOH.
Ex CEO of UK`s largest digital signage PLC which created some of the biggest display and retail screen networks in Europe. With 12 years direct experience in DOOH Digital out of Home, Stuart has an unparalleled knowledge gained through first hand experience in this emerging medium
Atai has considerable experience in modelling, data mining and forecasting in many business sectors, including grocery retail – including for Sainsbury`s. Atai has developed a unique advanced software product for imputing missing values in very large customer databases. Atai obtained a 1st followed by a PhD in Chemical Engineering at Imperial College.
Donald is a seasoned management consultant with 35 yrs experience in delivering major business and IT change projects. Acknowledged specialism in improving business processes and workflows, his expertise has assisted organisations to improve profitability. Donald has an MBA in project management.